For cosmetics businesses
OPERATIONS MANAGEMENT · COSMETICS SECTOR
Managing your operations in Europe.
化妆品企业的欧洲运营服务
Sérica is an operations management company serving Chinese cosmetics businesses. We coordinate their European development: compliance, e-commerce, Live Commerce, logistics and customs.
Explore our expertise
CHINA — EUROPE同行SÉRICA · Operations managementFor partners
Work with Sérica.
FIVE OPERATIONAL PILLARS
Five areas of expertise for your market entry.
Our five service areas cover product preparation, sales and your company’s logistics operations in Europe.
合规先行
SÉRICA · 360°
Product preparation
M1–M6Assess your brand’s readiness and prepare its products for European market requirements.
- Qualification across 30 criteria
- Formula adaptation where needed, product information files and CPNP notification
- Intellectual property protection
本地表达
SÉRICA · 360°
E-commerce and content
M2–M5Build your e-commerce website and social channels, then adapt the content for European customers.
- A bespoke D2C e-commerce website
- Dedicated brand social channels
- Localised visuals, videos and marketing scripts
直播驱动
SÉRICA · 360°
Live Commerce sales
M4–M5 · M7–M12Present and sell your products live, with a product specialist and a co-host.
- Equipped studios and daily live sessions
- A scientific product specialist paired with an invited co-host
- Dedicated advertising campaigns with performance tracking
稳健交付
SÉRICA · 360°
Transport and receipt
M5–M6Plan transport to Europe and check your products on arrival.
- A dedicated full rail container (FCL) or air freight
- Planned temperature-controlled transport at 15–25°C
- Quality checks on arrival and Ad Valorem insurance subject to policy terms
通关衔接
SÉRICA · 360°
Customs coordination
M6Anticipate import formalities to facilitate customs clearance and stock intake.
- A team dedicated to customs formalities
- Target document preparation 72 hours before arrival
- Coordination of applicable customs and sanitary documentation
FROM COORDINATION TO DEPLOYMENT
Our support
Who does what between China and Europe? What are the project stages? Explore how we organize operations and the proposed schedule.
Our approachRoles and coordination
The schedule12 months · 3 stages
Coordinating China–Europe operations.
Sérica manages and coordinates your company’s operations between China and Europe.
Choose an activity to see our role.
ChinaProducts
EuropeCompliance
Drag to explore
Schematic connection · China → Europe
How responsibilities are shared
Prepare your products for Europe.
- In China
- Your formulas, documentation and product expertise.
- In Europe
- 30-criterion qualification, adaptation where needed and compliance preparation.
Sérica’s role
Sérica coordinates your company, its laboratory and the relevant specialists.
Your market entry schedule.
Preparation takes place over the first six months. Sales start in M7, followed by growth and a first-year review.
- M1–M6
Prepare
Prepare products, the e-commerce website and logistics.
- M7–M9
Launch
Start selling on your website and through Live Commerce.
- M9–M12
Scale
Grow sales and review the first year’s performance.
Indicative schedule, tailored to your company and its partners’ lead times.
SÉRICA DISTRIBUTION SOFTWARE
Your distribution, in view.
From your catalog to order tracking, manage operations in one application. Explore three examples of how it works.
SÉRICA / DISTRIBUTION
Catalog
Search by name or SKU03 product
| Product | SKU | Stock | Status |
|---|---|---|---|
| White tea serumMaison Orée | SER-DEMO-001 | 86 | Active |
| Silk creamMaison Orée | SER-DEMO-002 | 124 | Active |
| Floral mistAtelier Nacre | SER-DEMO-004 | 16 | Low stock |
Collection01 — 03
1One product, one record
Keep product information easy to find.
2Prices for each country
Check the price and currency for the relevant market.
THE SÉRICA COMPANY
Shared resources for your European launch.
Sérica manages and coordinates European operations for cosmetics businesses. Teams, studios and logistics resources are shared between the companies we support to limit operating costs.
Sérica is an operations management company serving cosmetics businesses. We coordinate their commercial, regulatory and logistics activities in Europe.
企业运营管理TARGET BREAK-EVEN
12 months
A target defined for each market entry project, based on the products, markets and agreed schedule. Results are not guaranteed.
Why work with Sérica?
Coordinated teams
Product preparation, sales and logistics follow a common schedule.
Shared resources
Shared teams and facilities reduce the resources each brand needs to provide independently.
Adaptation for European customers
Content is adapted to European buying habits while retaining your brand’s identity.
Performance tracking
Media spending and sales are tracked to adjust campaigns and assess profitability.
YOUR PROJECT
Let’s talk about your operations in Europe.
携手，开启下一程。